the role of original equipment manufacturers in software distribution

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ID: 137969
2012
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Abstract
The software distribution channels are having a significant impact on the mix of marketing not only for big companies in this domain, but also for small companies that activate in this domain. The Original Equipment Manufacturer’s distribution channel it’s having a significant impact on the marketing strategy of different companies. If the traditional distribution channels are still used to, the OEM’s channels are used more and more to distribute the software products or services not only to the segment of consumers formed by companies, but also to the segment of costumers formed by individual users.
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Authors ;HerĹŁanu, A.;Boitor, A.-B.
Journal environmental toxicology and pharmacology
Year 2012
DOI DOI not found
URL
http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/12%20hertanu%20boitor.pdf
Keywords
distribution consumer in-depth interviews demographyeconomics as a science

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