Price sensitivity and innovativeness for fashion among Korean consumers.
Clicks: 236
ID: 99649
2005
Price sensitivity is how consumers react to price levels and to price changes. Consumer innovativeness is a tendency to welcome and to adopt new products. Researchers (e.g., R. E. Goldsmith & S. J. Newell, 1997) consider innovative consumers relatively more price insensitive than other consumers, so there should be a negative correlation between measures of these constructs. The results of the present study supported the psychometric soundness of a self-report measure of price sensitivity among 860 Korean consumers and replicated earlier findings of the negative correlation between the 2 constructs.
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| Authors | Goldsmith, Ronald E;Kim, Daekwan;Flynn, Leisa R;Kim, Wan-Min; |
| Journal | The Journal of social psychology |
| Year | 2005 |
| DOI | DOI not found |
| URL | URL not found |
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