Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation: The mediation effect of psychological benefit
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ID: 94581
2020
| Reference Key |
jun2020influenceasia
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|---|---|
| Authors | Jun, F. |
| Journal | asia pacific journal of marketing and logistics |
| Year | 2020 |
| DOI | 10.1108/APJML-03-2019-0213 |
| URL | |
| Keywords | Keywords not found |
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