Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context
Clicks: 201
ID: 91061
2020
| Reference Key |
cambier2020inferringjournal
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|---|---|
| Authors | Cambier, F. |
| Journal | journal of business research |
| Year | 2020 |
| DOI | 10.1016/j.jbusres.2019.11.060 |
| URL | |
| Keywords | Keywords not found |
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