A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising
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2020
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| Reference Key |
evangelista2020ainternational
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| Authors | Evangelista, V. |
| Journal | international transactions in operational research |
| Year | 2020 |
| DOI | 10.1111/itor.12481 |
| URL | |
| Keywords | Keywords not found |
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