Does gamification affect brand engagement and equity? A study in online brand communities
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2020
| Reference Key |
xi2020doesjournal
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|---|---|
| Authors | Xi, N. |
| Journal | journal of business research |
| Year | 2020 |
| DOI | 10.1016/j.jbusres.2019.11.058 |
| URL | |
| Keywords | Keywords not found |
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