Ecologismo, igualdad y responsabilidad civil: una visión de la publicidad social televisiva
Clicks: 267
ID: 86343
2009
La publicidad social y el marketing de causas están de moda. En el presente artículo, a partir del análisis de una serie de campañas catalogadas como sociales, se propone un debate conceptual vital, y se argumenta, creemos que fundamentadamente, que este tipo concreto de publicidad que se estudia, debe entenderse y plantearse de manera distinta, para no confundir publicidad con argumento social con la comunicación para el cambio social.
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gonzalez2009ecologismola
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| Authors | González, Alfonso Cortés;Rufí, José Patricio Pérez; |
| Journal | la revista icono 14 |
| Year | 2009 |
| DOI | DOI not found |
| URL | |
| Keywords |
Technology (General)
Technology
environmental sciences
psychology
business
nutrition. foods and food supply
agriculture
public aspects of medicine
social sciences
urban groups. the city. urban sociology
philology. linguistics
language and literature
regional planning
communication. mass media
home economics
geography. anthropology. recreation
recreation. leisure
human ecology. anthropogeography
communities. classes. races
marketing. distribution of products
|
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