“I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective
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ID: 85980
2020
| Reference Key |
hur2020ijournal
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|---|---|
| Authors | Hur, S. |
| Journal | journal of global fashion marketing |
| Year | 2020 |
| DOI | 10.1080/20932685.2019.1675526 |
| URL | |
| Keywords | Keywords not found |
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