Editor’s Note. Towards an Intelligent Society: Advances in Marketing and Neuroscience
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ID: 78868
2019
This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.
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| Authors | Mochón, Francisco;Gómez, Alejandro Baldominos; |
| Journal | international journal of interactive multimedia and artificial intelligence |
| Year | 2019 |
| DOI | DOI not found |
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