Can neuromarketing add value to the traditional marketing research? An exemplary experiment with functional near-infrared spectroscopy (fNIRS)
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ID: 78848
2020
| Reference Key |
meyerding2020canjournal
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| Authors | Meyerding, S. |
| Journal | journal of business research |
| Year | 2020 |
| DOI | 10.1016/j.jbusres.2018.10.052 |
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| Keywords | Keywords not found |
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