Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Clicks: 192
ID: 78759
2019
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| Reference Key |
lou2019influencerjournal
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|---|---|
| Authors | Lou, C. |
| Journal | journal of interactive advertising |
| Year | 2019 |
| DOI | 10.1080/15252019.2018.1533501 |
| URL | |
| Keywords | Keywords not found |
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