A model for reducing internal resistance to change in a firm's international marketing strategy
Clicks: 105
ID: 58584
1989
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| Reference Key |
darling1989aeuropean
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| Authors | Darling, J. |
| Journal | european journal of marketing |
| Year | 1989 |
| DOI | 10.1108/EUM0000000000577 |
| URL | |
| Keywords | Keywords not found |
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