Sustainable business models and the automotive industry: A commentary

This commentary reviews the position articulated in an article published in 2004 that the business model prevalent in the automotive industry was inadequate to meeting the challenge of sustainability, and reviews the key developments since then. The most noticeable developments the commentary traces are the growth in academic interest in business models, a more responsive government policy particularly in respect of new technologies, and the practical application of the concepts and ideas mooted in the original paper, notably with respect to electric vehicles.