The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity
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2019
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garanti2019theinternational
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| Authors | Garanti, Z. |
| Journal | international journal of bank marketing |
| Year | 2019 |
| DOI | 10.1108/IJBM-09-2018-0257 |
| URL | |
| Keywords | Keywords not found |
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