Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect
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ID: 53863
2020
| Reference Key |
kim2020smartphonejournal
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|---|---|
| Authors | Kim, J. |
| Journal | journal of retailing and consumer services |
| Year | 2020 |
| DOI | 10.1016/j.jretconser.2019.101907 |
| URL | |
| Keywords | Keywords not found |
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