A comparison of cross-country mountain destination importance performance as perceived by international and domestic tourists: a cast study of Mt. Huang (China) and Mt. Seorak (South Korea)

Clicks: 346
ID: 46698
2012
In this study, we examine visitor’s importance and destination performance with respect to tourist attractions such as the environment, adventure, social culture, accessibility and relaxation of participants at Mt. Huang and Mt. Seorak respectively. This study identified the demographic characteristics of visitors to both mountain destinations. The researchers used the Importance Performed Analysis (IPA) method to identify the importance and satisfaction levels of various attributes of both Mt. Huang and Mt. Seorak. They identified that the most important attributes sought after related to the natural environment, mountaineering, knowledge and information sharing, value of money and escape from a mundane daily job routine, while the least important would relate to mountain sports and the localities' inviting ambience for both mountain destinations. Using a simple questionnaire sample procedure, 247 visitors were considered in order to determine what the visitor’s deemed to be important, and what was satisfying from a destination performance perspective. SPSS 17 was used to analyze the data in different stages and pilot testing was conducted. The finding of this study can be helpful for tourist decision-makers in the public and private sectors. It is also useful to improve tourism services and to develop strategies for greater tourism promotion to the two destinations. Furthermore, this study can be a powerful source of input for destination promotion and positioning activities.
Reference Key
newpaney2012aafrican Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Newpaney, Renuka;Dongfang, Hu;Khoo, Lee Sung;
Journal african journal of hospitality, tourism and leisure
Year 2012
DOI DOI not found
URL
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_5_vol._2_2__2012.pdf
Keywords
Education Medicine (General) Computer applications to medicine. Medical informatics environmental effects of industries and plants renewable energy sources environmental sciences business special aspects of education hospitality industry. hotels, clubs, restaurants, etc. food service

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.