YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania
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ID: 44247
2019
| Reference Key |
duffett2019youtubeelectronic
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|---|---|
| Authors | Duffett, R. |
| Journal | electronic journal of information systems in developing countries |
| Year | 2019 |
| DOI | 10.1002/isd2.12094 |
| URL | |
| Keywords | Keywords not found |
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