Consumer responses to corporate social responsibility (CSR) initiatives: Examining the role of brand-cause fit in cause-related marketing
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ID: 35030
2007
| Reference Key |
xiaoli2007consumerjournal
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|---|---|
| Authors | Xiaoli, N. |
| Journal | journal of advertising |
| Year | 2007 |
| DOI | 10.2753/JOA0091-3367360204 |
| URL | |
| Keywords | Keywords not found |
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