Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception
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2012
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| Reference Key |
bign2012dualeuropean
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|---|---|
| Authors | Bigné, E. |
| Journal | european journal of marketing |
| Year | 2012 |
| DOI | 10.1108/03090561211202620 |
| URL | |
| Keywords | Keywords not found |
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