Applying a causal ambush marketing framework to social media: The ‘Pleasure is Diverse’ campaign and the Australian marriage amendment
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2019
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| Reference Key |
small2019applyingaustralasian
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| Authors | Small, F. |
| Journal | australasian marketing journal |
| Year | 2019 |
| DOI | 10.1016/j.ausmj.2019.06.001 |
| URL | |
| Keywords | Keywords not found |
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