Towards digital loyalty programs: insights from customer medium preference segmentation
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2017
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| Reference Key |
ieva2017towardsinternational
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| Authors | Ieva, M. |
| Journal | international journal of retail and distribution management |
| Year | 2017 |
| DOI | 10.1108/IJRDM-01-2016-0012 |
| URL | |
| Keywords | Keywords not found |
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