Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos
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ID: 30432
2019
| Reference Key |
quesenberry2019dramajournal
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|---|---|
| Authors | Quesenberry, K. |
| Journal | journal of interactive marketing |
| Year | 2019 |
| DOI | 10.1016/j.intmar.2019.05.001 |
| URL | |
| Keywords | Keywords not found |
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