Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Clicks: 242
ID: 30431
2019
Article Quality & Performance Metrics
Overall Quality
Improving Quality
0.0
/100
Combines engagement data with AI-assessed academic quality
Reader Engagement
Popular Article
67.0
/100
242 views
193 readers
Trending
AI Quality Assessment
Not analyzed
| Reference Key |
han2019isjournal
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | Han, N. |
| Journal | journal of retailing and consumer services |
| Year | 2019 |
| DOI | 10.1016/j.jretconser.2019.06.020 |
| URL | |
| Keywords | Keywords not found |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.