Online interventions for social marketing health behavior change campaigns: a meta-analysis of psychological architectures and adherence factors

Clicks: 212
ID: 274695
2011
These findings demonstrate that online interventions have the capacity to influence voluntary behaviors, such as those routinely targeted by social marketing campaigns. Given the high reach and low cost of online technologies, the stage may be set for increased public health campaigns that blend int …
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Authors Cugelman B;Thelwall M;Dawes P;;
Journal Journal of medical Internet research
Year 2011
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