competitive strategies in higher education institutions: a case study in the light of resource based view

Abstract

This study sought to highlight the resources used by an institution of higher education in the pursuit of competitive advantage, based on the precepts of the resource-based view. This is a case study applied in a higher education institution located in Santa Catarina. Data collection was performed through structured questionnaires, responded to the institution's course coordinators and used in conjunction with results obtained using a semi-structured interview with the vice-chancellor. Your search returned the resources of physical, human and organizational capital that the institution currently uses in the search for competitiveness, among them, its financial structure, specialization of the faculty and the management model implemented as well as possible evidence factors and resources that can be enhanced and used to further enhance their market competitiveness.