anime's media mix: franchising toys and characters in japan, by marc steinberg
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ID: 151559
2014
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Abstract
Review of Marc Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4.| Reference Key |
monk-payton2014transformativeanime's
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|---|---|
| Authors | ;Brandeise Monk-Payton |
| Journal | journal of business paradigms |
| Year | 2014 |
| DOI | 10.3983/twc.2014.0557 |
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