de l’intertextualité dans la presse francophone en roumanie - etude de cas

Studying the media output, discourse, texts, expressions and gestures, from different viewpoints (cultural studies, linguistics, discourse analysis, pragmatics, semantics, semiotics, etc.) means drawing both on our theoretical knowledge and on our experience as readers, which, more than often, appears to be leading our professional life behind the media. A proper under-standing of media discourse implies a thorough investigation of the variety and complexity of its text types and discourse genres, as well as of their intricate connexions and mutual influence. In the first part of the paper, we analyse the relationship between media and political discourse, with a special emphasis on the part that media play nowadays in political campaigns; in the second part, having as a starting point the francophone magazine Regard, we suggest that media discourse about media can be an interesting form of intertextuality.