choice, purchase and consumption of drugs: sociological research experience

The results of pharmaceutical market’s sociological research are representing in the paper. Determinate the basic agents influenced on pharmaceuticals choice and purchase such as a doctor, experience of individual, information from advertisement. Physician competency is of secondary importance to advertisement messages. Experience of individual prepotency of the pharmaceuticals choice raises a point of a level attention of pharmaceuticals consumer behavior. We can describe it in a low level both base on respondents self-conception and in accordance with data research of drug’s advertisement and patient package inserts «content-analysis».

DOI: http://dx.doi.org/10.12731/2218-7405-2013-6-53