Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective
Clicks: 125
ID: 109096
2020
| Reference Key |
lee2020applicationsjournal
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|---|---|
| Authors | Lee, Y.Y. |
| Journal | journal of marketing analytics |
| Year | 2020 |
| DOI | 10.1057/s41270-020-00077-5 |
| URL | |
| Keywords | Keywords not found |
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